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Investor Guide
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EDGAR Online Names ORB Digital As Agency Of Record
SOUTH NORWALK, CT., September 21, 1999--EDGAR
Online Inc. (Nasdaq: EDGR) announced today that it has chosen ORB
Digital as its advertising agency of record. EDGAR Online
(http://www.edgar-online.com) is the leading Web-based provider of business,
financial and competitive information derived from U.S. Securities and Exchange
Commission data. ORB is directing the Company’s multi-million dollar advertising
campaign that will promote the company in Internet, television, and print
media. The full campaign begins this October.
"We have been working with ORB for the past four months
to develop the kind of coordinated campaign that will bring our company
to the attention of new subscribers and corporate clients. We have now
given ORB the final go-ahead to begin each portion of the campaign," said
Jay Sears, Vice President of Marketing and Business Development for EDGAR
Online , Inc. "ORB is particularly well-suited to our needs because
they are an interactive agency who knows our audience and can also direct
the traditional advertising efforts needed to run a simultaneous Internet,
broadcast and print campaign."
Andrew S. Pakula, President and Founder of ORB Digital
stated, "We’re extremely pleased to have been selected as AOR by EDGAR
Online to develop and leverage its first significant advertising
campaign. This year has seen tremendous growth for ORB Digital. Adding
‘category killer’ clients like EDGAR Online to our blue-chip
roster fits right into our growth strategy."
EDGAR Online
EDGAR Online (http://www.edgar-online.com)
is a Web-based provider of business, financial and competitive information
derived from U.S. Securities and Exchange Commission data. Additional
services include value-added functions like IPO Express (http://www.ipo-express.com),
a service that provides easy-to-use, detailed information on IPO filings,
pricings and performance, EDGAR Online People (http://www.edgar-online.com/people),
a service that allows users to conduct research on corporate executive
and directors, EDGAR Online Personal, which provides real-time
Web and email based alerting, and other personalized advanced searches
of SEC data.
EDGAR Online , Inc. has strategic distribution
contracts with other portal, business and financial information Web sites
including Yahoo!, Infoseek's GO Network, CNET's SNAP, PointCast, Infospace,
CBS MarketWatch, SmartMoney.com, Thomson Financial Network, Motley Fool,
CMPnet's TechInvestor, Hoover's, Quote.com, Business Wire, Track Data,
MSNBC, Big Charts, and Raging Bull.
EDGAR Online is based in Norwalk, CT.
To read additional background and news on EDGAR Online ,
please go to http://www.edgar-online.com/news.
About ORB Digital Direct
Founded in 1996, ORB (http://www.orb.net) is a privately
held interactive e-commerce and direct marketing company that develops
transactional campaigns for direct selling, acquisitions and retention,
database marketing, lead generation, couponing, and driving traffic to
retail. ORBit 4.0, the ORB Interactive Transaction system, is an end-to-end
capability that streamlines real-time online advertising and email campaigns
with automated media planning, centralized ad serving, transaction processing,
tracking from creative to transaction, and real-time optimization of results.
Heralded as a new breed of Web marketer by Forrester
Research, the company has won several awards for its groundbreaking work
for Clinique, and serves other blue-chip clients such as, PETsMART.com,
Coti and Citigroup.
Notice Regarding Forward-Looking Statements:
"Forward-looking statements" as defined in the Private
Securities Litigation Reform Act of 1995 may be included in this news
release. These statements relate to future events or our future financial
performance. These statements are only predictions and may differ materially
from actual future events or results. EDGAR Online , Inc.
disclaims any intention or obligation to revise any forward-looking statements
whether as a result of new information, future developments or otherwise.
Please refer to the documents filed by EDGAR Online , Inc.
with the Securities and Exchange Commission, which identify important
risk factors that could cause actual results to differ from those contained
in forward-looking statements, including, but not limited to risks associated
with changes in general economic and business conditions (including in
the online business and financial information industry), actions of our
competitors, the extent to which we are able to develop new services and
markets for our services, the time and expense involved in such development
activities, the level of demand and market acceptance of our services,
changes in our business strategies.
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