Logo: EDGAR Online, The Trusted Source for Company Information   Undeniably The Fastest                                                                        Home | Contact Us | Live Chat  
 

Investor Guide

 

EDGAR Online Names AppNet Interactive Agency of Record

New Campaign Launched Today

BETHESDA, MD; January 26, 2000 – EDGAR Online, Inc. (Nasdaq: EDGR), the Internet’s leading provider of business, financial and competitive information contained in SEC corporate filings, has named AppNet, Inc., (Nasdaq: APNT) its Interactive Agency of Record. AppNet will help EDGAR Online acquire high-quality subscribers in an online marketing campaign launched today.

Under terms of the engagement, AppNet is developing all creative work, managing a multi-million dollar media budget, and will analyze acquisition results with its proprietary AdMaximize (SM) service for measuring and enhancing return on investment.

“Like many others, EDGAR Online has responded resoundingly to our full-service marketing approach,” said David Levin, division president of AppNet’s New York office.

On the campaign itself, Levin noted, “There’s much more to this than just buying banner ads. We will explore any strategy and partnership that will acquire high-quality customers, profitably, for EDGAR Online.”

“AppNet is the only interactive agency that has proven to us they can leverage creative, technology and tracking in-house to help us secure brand leadership,” said Jay Sears, senior vice president, business & strategy development of EDGAR Online, Inc.

EDGAR Online is the latest in a string of online financial information and services firms to retain AppNet, which has developed an expertise in executing high-impact interactive marketing programs for industry leaders. Other financial clients of the firm include multex.com and Patagon.com.

EDGAR Online, Inc. (http://www.edgar-online.com and http://www.freeedgar.com and http://www.ipo-express.com) is a Web-based provider of business, financial and competitive information derived from U.S. Securities and Exchange Commission data. Additional services include value-added functions like IPO Express, a service that provides easy-to-use, detailed information on IPO filings, pricings and performance, EDGAR Online People (http://www.edgar-online.com/people), a service that allows users to conduct research on corporate executive and directors, and EDGAR Online Personal, which provides real-time Web and email based alerting, and other personalized advanced searches of SEC data.

Based in Norwalk, Connecticut, with offices in Kirkland, Washington and New York City, EDGAR Online, Inc. has strategic relationships with portal, business and financial information Web sites including Yahoo! (Nasdaq: YHOO), Lycos, Inc. (Nasdaq: LCOS), Infoseek's GO Network (Nasdaq: SEEK), CNET's SNAP (Nasdaq: CNET), Alta Vista, a CMGI Company (Nasdaq: CMGI), PointCast, Infospace (Nasdaq: INSP), CBS MarketWatch (Nasdaq: MKTW), SmartMoney.com (NYSE: DJ), CMPnet's TechInvestor, Hoover's (Nasdaq: HOOV), Quote.com, Business Wire, Track Data (Nasdaq: TRAC), MSNBC Microsoft (Nasdaq: MSFT) and NBC/General Electric (NYSE: GE) Big Charts. For more information, please visit the Company’s Web site at http://www.edgar-online.com/news.

AppNet (Nasdaq: APNT) is a premier provider of end-to-end e-business solutions, from interactive marketing to back-office integration. For companies transforming themselves for the new Internet economy, the firm offers a unique mix of Internet strategy, marketing, and technology services. AppNet is the fourth largest interactive marketing agency according to Ad Age and one of the 50 largest pure Internet companies, according to Internet World. AppNet works with Fortune 1000 and dot.com companies. Customers include UCCnet, Baxter Healthcare, Dial, Ford, Ralston Purina, Hyundai, multex.com, primeoutlets.com, UNICEF, KB Toys, NEC, and Unilever. For more information about how AppNet can bring the power of e-business to your business, visit http://www.appnet.com.

# # #

This press release may include "forward-looking statements" for purposes of the Securities Exchange Act of 1934. All statements herein, other than those of historical fact, including statements regarding future contractual arrangements or performance, competitive strengths, and business strategy, are forward-looking. Actual results or events may differ materially from those projected in such forward-looking statements. Information regarding the factors that could cause such differences are contained in AppNet’s Prospectus dated November 10, 1999 contained in the Registration Statement on Form S-1 filed in connection with AppNet’s November 1999 offering and on the Company’s Quarterly Report on Form 10-Q for the quarter ended September 30, 1999.